Search engines can’t index content that isn’t there – but there’s no point in getting content indexed that nobody will click on, either. Good content is the best way to get traffic from organic search results, other websites, or social referrals, while unique content is appealing to search engines. Good, unique content serves both purposes.
Put up content that is notable. People link to things that are funny, interesting, unique – and you can never have enough links. Infographics are a particularly concise and appealing way to attract attention. Everyone’s got stories – company blogs can offer insight into day-to-day operations or the trials and tribulations of an industry that readers don’t know anything about. Web press releases can benefit from the critical eye of an SEO, too.
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Writers can produce a good article, but SEO writers can produce a good article that ranks well and brings traffic. The art of SEO writing is unique to the web and involves attention to certain details that traditional writers need no knowledge of. We can take what you want to say and write it in a way that brings more and relevant traffic to the page.
Content production is a natural fit for an in-house team. If that is the route you want to go, we can teach your staff how to produce SEO-oriented content for your site, too. You can read more about this on our consulting and training page.