The Value Of Links
Google changed internet search forever with the PageRank algorithm. Today, Google has a dominant share of the search market – and while links are only a part of the recipe for Google Stew these days, they are still what gives it that tasty flavor. Other engines have had to step up their game, and while they may not taste quite the same, this analogy is getting pretty strained.
What we’re trying to say here is that links aren’t everything but they are pretty important – and so acquiring them is equally important.
How To Get Links
Google suggests “build it and they will come,” but we suggest “build it, promote it, and they will come.” Here are just a few of the ways we can help you promote your site and content to earn links:
Blogs are a Thing now, and they aren’t going away anytime soon. There are blogs about topics big and small, with followings of equal variety. There are people out there blogging about your industry, and there’s a good chance they’ll be interested in talking about your offerings. Guest blogging is also a possibility that can offer benefit to both sides.
Content licensing and syndication
When you’re already putting up great content, why not get a little more out of it? Your content is going to be relevant for other sites as well, and many will be happy to repost it with an attribution link right back to you.
This covers more creative marketing enterprises, such as infographics, which are designed to draw attention. Make something cool, get links. The cooler the thing, the more links.
Widgets and apps
We’re living in a time when your printer can install and run apps, and toasters may not be far behind. You can earn links from repositories and word of mouth by putting out something useful, or more directly by creating embeddable widgets for people to use on their websites.
Why Pay Us?
Well, all of that is kind of a hassle, really. Plus, we’ve done it before and we’ve got a pretty good idea what will work.