What Does That Even Mean?
On-site optimization is about making sure your site is tight and well-presented. There are plenty of factors that search engines take into account when evaluating what your site is about and how relevant it is to a given search. It is no coincidence that many of these factors also make for an all-around better user experience. The goal, then, is to make it easy for users to find the content they want while also making it easy for search engines to know what users are looking for. On-site optimization might involve changes to navigation, content, information hierarchy, or even policies affecting how content is created for your site.
Content Management Systems
Content management systems (CMSes) are the software that allows you to add content to your site without worrying about all the troublesome bits. Depending on your CMS, the necessary changes to properly optimize your site can be easy – or they might require changes to the CMS itself. After evaluating your site, we will discuss with you what changes are needed and work out the best solution for your particular circumstances.
How Important Is This Really?
Very important. It is often the case that when a website is designed without the specifics of search engine optimization (SEO) in mind, choices make sense that should really have been avoided. Those choices can lead to moderate to severe problems with your site’s rankings as a result. Remedying those same problems can lead to a quick and significant increase in search traffic. Even if your site isn’t suffering from significant problems, on-site SEO will take your site and focus the attention where it belongs – on pages that are relevant and will draw traffic when displayed in search results.