What Is ORM?
Online reputation management is just what it sounds like. It’s easier than ever for people to reach each other on the internet, and boy do they like to talk. If they’re going to talk about you, we hope they’ve got nice things to say. If they don’t, you could try buying them a mockingbird – but more traditional methods can be equally effective.
If you are absent from the discussions about your company on the internet, half of the story isn’t being told. It’s often the case that people are more vocal with their frustrations than their praise. We like companies that listen to our concerns and respond to them, and we think other people do too. Show them you care, and you will be rewarded with loyal, outspoken fans. Ignore them at your peril.
Engage Your Audience
Once you’ve reached an audience by joining the conversation about you, keep their attention and interest through ongoing communication. Inform them of new products or projects, keep them checking for deals and promotions, talk about your company vision, or request (and more importantly, act on) feedback and ideas.
When Disaster Strikes
It’s so easy for someone to post one angry article and have it spread all over the internet. The best way to avoid such a scenario is to take action to establish a favorable reputation online before such an incident crops up, but maybe that wasn’t enough – or perhaps it was too little, too late. Whatever the circumstance, we can also work with you to implement effective strategies to counter that rising tide of negative opinion.